This video uses the design decisions of two different cars, the Porsche Panamera and Ford Edsel, to demonstrate ways that solving for the wrong problem can lead to poor designs.
Of course design is always subjective, and the problems you face when designing can be interpreted in a million different ways. That's what makes the career exciting and something that requires constant growth.
That being said, I look at what I consider to be two high profile design misses, and explain why they happened and what you can do to avoid making similar mistakes.
Why cars? Cars are a perfect expression of design because they are built to solve a problem. That problem isn't always look the best or drive the fastest, but at their core, they are the best when form and function meet perfectly to address that car's purpose. Hopefully you find the subject as interesting as I do.
Have additional questions? Feel free to ask them in the comments section!
Sign Up for My Mailing List: http://eepurl.com/ZmwmP