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Link to the Nielsen Normal Groups article (published in 1995!): https://www.nngroup.com/articles/ten-usability-heuristics/
Excellent UX design is much easier said than done. We can always do our best to do what is right for the people using our designs, but it's very easy to forget some of the most basic things when you don't have a list to double check. That's where Jakob Nielsen's 10 usability heuristics are an excellent resource.
Each one of these 10 heuristics serves as a checklist item to ensure that you're doing the right things to make for the best user experience possible. I'll talk over each one of these 10 items breaking down what the descriptions mean, and also showing some real world examples of them in use.
Hopefully you find it helpful, and as always, I look forward to seeing your thoughts around the subject in the comments section. :)